Handmade in India

In recent years, Indian handicrafts have emerged as a major exportable, illustrating the potential that these apparently obsolete technologies possess for meeting new kinds of consumer demand. And yet, the potential remains vastly underutilised, given the myriad problems on the supply and demand side. This paper gives a brief overview of craft production and marketing in India, examines why the potential has not so far been realised and discusses some interventions.