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Competition, Ethics and Governance

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Business in India is entering a new situation. Competition has increased. New entrants from other countries now compete in India with locals. The costs of failure are very high, as are the rewards for success. The pressures to dilute value systems and have more flexible ethical postures are considerable. Both society and institutions in it must develop structures and systems that enable a core of values against which all actions are measured and which provide boundaries for actions.

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