There are proposals to amend the Press Council Act 1978 to give the Press Council of India more powers, including the power to withhold advertisements. These are dangerous proposals. Contrary to conventional wisdom, the PCI does not need more powers. It needs a speedy burial by a statute. But that imposes on the media a burden it must bear if it is to deserve freedom. It must set up a credible, representative body to oversee a code of conduct drawn up by the media itself.